The new business direction.
I’ve been floundering the last couple months with Brothers Whim, not quite sure where to take it. Everyday a million different ideas diverted me in a thousand different directions. The fruits of my labors were mostly zilch, all heat but no light.
This past week I finally admitted to myself that I had a problem. Thankfully I manned up to this critical first step, because now I think I’ve got a solution!
I lacked business focus. I didn’t know what Brothers Whim was, so I didn’t know what to do. I was always considering everything, which left time to do nothing. Was Brothers Whim about stories, books, writing, good values, illustration, design, social media, marketing, what? I needed a clear statement by which to gauge every action I took.
Without further ado, here it is.
Brothers Whim is about making great books, and sharing our journey to making great books.
This simple phrase changes everything for me. Instead of spinning my wheels wondering what to do next, I can just get busy doing one of three things.
- Make the best books I can.
- Learn how to make better books.
- Share the behind-the-scenes journey of making books.
Easy and actionable. If I’m not working on one of these three things, I kick myself in the whim, and get busy.
I’m not a story expert, and I shouldn’t pretend to be. But I AM excited to become one. So that’s what I’ll do. On Brothers Whim I’ll show my failures and my successes. I’ll show what I’m doing, and why I’m doing it. I’ll take small and simple steps toward greatness in hopes of one day making a masterpiece. A little girl named Stick once taught me this.
What inspired this business direction mumbo jumbo?
It’s worth mentioning here that the spark for this business focus stuff was a 3.5 week road trip from Utah to New Jersey, from which we arrived home last night.
More than 70 hours of sitting behind the wheel, immobilized from my habitual task-bouncing, made me look and think. Long, honest contemplation was the first ingredient for realizing and admitting that I had a problem. The next ingredient was a high-dose injection of business-related audio content to get the startup steroids pumping. I definitely recommend all of these.
- Made to Stick, by the brothers Heath
- Tribes, by Seth Godin
- Purple Cow, by Seth Godin
- 19 podcasts of The Fizzle Show
At first, I was worried that 3.5 weeks of inaction would hurt my newborn business. Funny how things turn out. Ironically, those 70 hours of staring over a steering wheel were probably the most productive thing I could have done.
It’s all about me!
It’s also worth mentioning here why Brothers Whim suddenly seems to be about one person, instead of about brothers.
“What happened to the other brother, you egotistical whimsy,” you might ask.
Sadly, for now, the other brother is busy, but that won’t keep us from making books together. Randy will still be illustrating our stories, and he’s also brainstorming some cool story ideas of his own, but for now the Brothers Whim website stuff mostly lands with me. Instead of pretending to write for both of us, I just kept it real.
We invite you to follow along.
If you’re curious how our story making journey might unfold, we invite you to subscribe to our email list. You’ll get an inside peek at what we do, why we’re doing it, and how it works out for us.
What do you think? I’d love to hear your comments, suggestions, and criticisms about Brothers Whim’s new direction, or anything. Leave a comment below.